Chris Graceffa, Sales Specialist for Philips Healthcare, serves as a key account liaison for leading provider organizations throughout the midwest. One of the organizations Chris partners with is the Rehabilitation Institute of Chicago, one of the world’s leading hospital and research enterprises in physical medicine and rehabilitation.
Through OpenMarkets, Chris and RIC were able to create new and better lines of communication. This enabled a higher level of collaboration benefiting both sides.
“OpenMarkets was very helpful in identifying an opportunity Philips could close with a low cost-of-sale…(we) established a line of communication and created a win-win” - Chris Graceffa
“At RIC, we are always looking for the best products to deliver clinical and financial excellence,” says George Burbules, Director of Materials Management. “OpenMarkets was vital in enabling our team to consider Philips… and helpful to us in achieving our goals with the new hospital. “
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