Challenges of Selling to a Health System
Over $30 billion in new healthcare equipment is bought and sold every year in the United States, and the complexity of buying and selling modern imaging equipment, OR tables, and anesthesia units rivals the complexity of the equipment itself, ultimately driving the price of equipment up.
Understanding the key challenges faced in selling to health systems can help health system supply chain teams more efficiently work with equipment suppliers. In this session, Kelly Rodriguez of Toshiba Medical joins OpenMarkets to discuss how a lack of transparency, access and understanding creates inefficiency on the supplier side. We discuss how working openly and proactively with suppliers can not only create better relationships, but also shows how it directly improves the bottom line for both health systems and their supplier partners.
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