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Digital Marketing Specialist

Essential Duties and Responsibilities

  • Define, create, execute and manage targeted digital marketing campaigns focused on building brand awareness, driving credibility and generating leads
  • Manage the execution of email communications including promotional emails, nurture campaigns, newsletters and event triggered emails
  • Oversee maintenance, updates and optimization of websites and social media platforms
  • Develop content to tie digital marketing initiatives into overall integrated marketing plan and help maintain internal calendar of all programs
  • Leverage web analytics to track, measure, and provide value-added reporting on KPIs of digital marketing activities

Requirements

  • 3-5 years of digital marketing experience with at least 2 years of experience in digital marketing in a B2B environment
  • Bachelor’s degree in Marketing, Advertising, Graphic Design, Web Design or similar field
  • Excellent understanding of digital marketing best practices related to web design, content management, SEM, SEO and marketing automation
  • Strong project management skills and ability to multi-task projects
  • Superb interpersonal, communications and presentation skills
  • Must be a self-starter and able to work independently
  • Ability to remain flexible, open-minded & handle changing priorities and tight deadlines

Additional Preferred Skills

  • CMS/Web Platforms
  • Email marketing software (i.e. SharpSpring, HubSpot, Marketo)
  • Experience with CRM software (i.e. Salesforce)
  • Experience with KPIs and Web Analytics (Google)
  • Social Media (LinkedIn, Facebook, Twitter, Pinterest, Google+)
  • Search Engine Marketing (SEO and PPC)

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We want everyone OpenMarkets believes that we can only make healthcare work for everyone if we get everyone to work on it, which means that we are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.